22 & 23

FEB 2021



Sponsored by:

Keynote Theatre

Across both days of the show, the Keynote Theatre will present inspirational, expert-led sessions from some of the industry’s leading organisations and most reputable professionals.

    • Wednesday

      Keynote Speaker: Ian Bell OBE

      Ian Bell OBE - FOLK2FOLK

      How to Fund Your Farm Diversification Project

      11.00 - 11.30

      Find out how others have diversified and how they funded it. FOLK2FOLK specialise in enabling farm and rural businesses access the finance needed for diversification projects, offering business loans from £50,000, using land or property assets as security. Ian Bell OBE, Head of Farming & Rural Engagement, will showcase projects including glamping sites, farm retail, ice-cream production and barn conversions into holiday lets.

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      Keynote Speaker: Jess Hall & Louise Newton

      Jess Hall & Louise Newton - Bidwells

      Adding value and generating income on farms and estates

      11.45 - 12.15

      Maximising the capital value and net income generation of your farm, estate or holding is often a key objective for rural businesses. This can usually be achieved through utilising existing assets and realising the potential of your property through appropriate diversification schemes. We will talk through projects where we have obtained challenging and unusual planning consents, adding value for owners and creating alternative means of income, leading the development or diversification from inception to completion.

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      Keynote Speaker: Kelly Chandler

      Kelly Chandler - Kelly Chandler Wedding Consulting

      Protecting your Wedding Bookings In a Fast Changing Wedding Customer Landscape

      12.30 - 13.00

      Have your wedding bookings declined? Are your ideal couples proving more and more hard to find? This session uncovers what the couple of 2019 really expects and demands of your country house wedding venue, how you might be falling down, where to market to them, how to speak to them and, most importantly, how to secure their wedding booking.

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      Keynote Speaker: Dr Paul Thomas

      Dr Paul Thomas - Mycorrhizal Systems Ltd

      High Value Truffles: How to Cultivate Truffles on Your Land

      13.15 - 13.45

      You’ll learn what truffles are, how much they’re worth and the conditions needed to cultivate them. Dr Paul Thomas will discuss all aspects of the truffle business including technical requirements, set-up costs and grant availability, as well as expected yields, income and product distribution. This seminar will be of interest to anyone looking to diversify their land and grow truffle trees as an investment or just for fun.

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      Keynote Speaker: Lynn Bailey

      Lynn Bailey - Bawdon Lodge Farm

      Not just a field on a farm- how we diversified by maximising our farm and land

      14.00 - 14.30

      Lynn Bailey along with her husband Richard have diversified Bawdon Lodge Farm, Leicestershire by transforming farm buildings into a business community, developing a solar energy source, being part of the National Forest Tender Scheme and by creating an award winning Wedding & Events business with an onsite gin distillery. All whilst still farming. A seminar for those looking to diversity their farm and hear an honest account from hands-on farmers.

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      Keynote Speaker: Lord Carnarvon

      Lord Carnarvon - Highclere Enterprises Llp

      The Real Downton Abbey: Adding Value to the Brand Image at Highclere Castle

      14.45 - 15.15

      Highclere Castle is well known as a visitor attraction and the location for the Downton Abbey TV series and now a movie out in September. To widen income streams for the future Lord & Lady Carnarvon have created books on family and history of the place, new products to sell worldwide such as the Highclere Castle Cigar and new Gin and a wall garden vineyard, and on the farm a new small bale Sanfoin mix for horses and Lord Carnarvon will explain the background to these projects.

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      Keynote Speaker: Mark Scott

      Mark Scott - Clear Sky- The Glamping Experts

      Setting Up Glamping Sites Today And Beyond

      15.30 - 16.00

      A real life description of setting up a glamping site and what to do next from the coal face of glamping. With over 1000 customers and 10 years of experience you will find out how things have changed and what the next trends are.

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